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How to Configure AWS with Sendy

Welcome to our guide on how to configure AWS with Sendy! Sendy is a powerful email marketing tool that seamlessly integrates with Amazon Simple Email Service (SES). By following the steps outlined in this article, you’ll be able to set up Sendy on Amazon EC2 and optimize your email marketing campaigns.

Configuring AWS with Sendy allows you to harness the full potential of Amazon’s cloud infrastructure while leveraging the features and capabilities of Sendy for your email marketing needs. Whether you’re a small business owner or a marketing professional, this guide will take you through the process of setting up and configuring AWS with Sendy.

From setting up an Amazon EC2 instance to installing Sendy and integrating it with AWS SES, we’ll cover all the essential steps to ensure a smooth configuration process. Additionally, we’ll provide you with best practices, troubleshooting tips, and additional resources to help you make the most out of Sendy on AWS.

Key Takeaways:

  • Configure AWS with Sendy to optimize your email marketing campaigns.
  • Set up an Amazon EC2 instance and install a LAMP stack for Sendy.
  • Create an Amazon RDS database and configure Sendy with the necessary details.
  • Download and install Sendy in the root directory of your web server on EC2.
  • Follow the on-screen instructions to complete the setup process and test your configuration.

Now that you have an overview of what to expect, let’s dive into the configuration process of AWS with Sendy. Get ready to take your email marketing to the next level!

Setting up Amazon EC2 Instance

To configure AWS with Sendy, the first step is setting up an Amazon EC2 instance. This instance will serve as the hosting platform for Sendy, allowing you to run the email marketing tool efficiently. Follow the steps below to set up your Amazon EC2 instance:

  1. Create an Amazon EC2 instance: Access the AWS Management Console and navigate to the EC2 dashboard. Click on “Launch Instance” and choose the Amazon Linux 2 AMI, which is a recommended Linux-based server for running Sendy.
  2. Select instance type: Choose an instance type based on your needs and budget. For Sendy, a general-purpose instance such as t2.micro should be sufficient.
  3. Configure instance details: Adjust the instance details as needed. You can leave most of the settings as default, but make sure to select a VPC and subnet that are appropriate for your use case.
  4. Add storage: Specify the size and type of storage for your instance. The default values should be suitable for most Sendy installations.
  5. Configure security group: Set up the security group rules to allow inbound traffic on ports 80 (HTTP) and 443 (HTTPS) so that Sendy can be accessed through a web browser.
  6. Review and launch: Double-check your settings and launch the instance.

Once the instance is launched, you can proceed to the next steps in the Sendy configuration process. By setting up an Amazon EC2 instance, you have created the foundation for hosting Sendy and preparing it for integration with other AWS services.

Comparison of Amazon EC2 Instance Types

Instance Type CPU RAM Storage Network Performance
t2.micro 1 vCPU 1 GB EBS only Low to Moderate
t3.micro 2 vCPU 1 GB EBS only Low to Moderate
m5.large 2 vCPU 8 GB EBS only High
c5.large 2 vCPU 4 GB EBS only High

This table provides a comparison of Amazon EC2 instance types commonly used for hosting Sendy. The t2.micro and t3.micro instances are suitable for smaller workloads with low to moderate traffic, while the m5.large and c5.large instances offer higher performance for larger workloads. Consider your specific needs and budget when choosing the instance type for your Sendy installation.

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Installing LAMP Stack

If you want to set up Sendy on AWS, you’ll need to install a LAMP (Linux, Apache, MySQL, PHP) stack on your EC2 instance. This stack provides the necessary components for Sendy to run smoothly. Follow these steps to complete the installation:

  1. Connect to your EC2 instance using SSH.
  2. Update the package manager by running the command: sudo apt update.
  3. Install Apache by running the command: sudo apt install apache2 -y.
  4. Start the Apache service by running the command: sudo systemctl start apache2.
  5. Install MySQL by running the command: sudo apt install mysql-server -y.
  6. Secure your MySQL installation by running the command: sudo mysql_secure_installation. Follow the on-screen prompts to set a password and secure your installation.
  7. Install PHP and necessary extensions by running the command: sudo apt install php libapache2-mod-php php-mysql -y.
  8. Edit the PHP configuration file by running the command: sudo nano /etc/php/7.4/apache2/php.ini. Modify the following settings:
    • Set memory_limit to at least 256M.
    • Set upload_max_filesize to at least 20M.
    • Set post_max_size to at least 25M.
  9. Save the changes to the PHP configuration file and exit the editor.
  10. Restart Apache for the changes to take effect by running the command: sudo systemctl restart apache2.

With the LAMP stack installed, your EC2 instance is ready to host Sendy and handle the email marketing campaigns seamlessly.

Table: Required Components for LAMP Stack

Component Version
Linux Ubuntu 20.04 LTS (Amazon Linux 2 AMI)
Apache 2.4
MySQL 8.0
PHP 7.4

install LAMP stack

“Installing a LAMP stack is an essential step in setting up Sendy on AWS. The Linux operating system, Apache web server, MySQL database, and PHP scripting language work together to create a robust environment for Sendy’s email marketing capabilities.”

By following the installation instructions and ensuring all components have the correct versions, you can have a stable and efficient LAMP stack ready to power your Sendy installation on AWS.

Setting up Amazon RDS

To configure Sendy with AWS, you will need to set up Amazon RDS (Relational Database Service), which will provide the necessary MySQL database for Sendy. Follow the steps below to get started:

Create an Amazon RDS Instance

1. Sign in to the AWS Management Console and open the Amazon RDS console.

2. Click on “Create database” to start the configuration process.

3. Select the MySQL database engine and choose the desired version.

4. Specify the details for your database instance, such as the instance class, storage type, and allocated storage.

5. Set up your database credentials by entering a username and password.

6. Configure the advanced settings according to your requirements, such as the VPC, security groups, and backup retention.

7. Review your configuration and click on “Create database” to create your Amazon RDS instance.

Note the Connection Details

Once your Amazon RDS instance is created, you will need to make note of the connection details, including the endpoint or host address, database name, username, and password. These details will be required later during the Sendy configuration process.

Secure your Amazon RDS Instance

It is crucial to implement security measures to protect your Amazon RDS instance. Consider enabling features such as encryption at rest and in transit, as well as utilizing AWS Identity and Access Management (IAM) for access control. Regularly monitor and update your security settings to ensure the integrity of your database.

Amazon RDS Configuration Checklist
Enable encryption at rest to protect data stored in the database.
Enable encryption in transit to secure communication between the database and applications.
Implement strong database credentials and regularly rotate passwords.
Use AWS IAM to manage access control and permissions.
Regularly monitor your Amazon RDS instance for any suspicious activity.

By following these steps, you can set up Amazon RDS and configure Sendy for seamless integration with your MySQL database. The next section will guide you through the process of installing Sendy on your EC2 instance.

Installing Sendy

To get started with Sendy, you’ll need to download and install the software onto your server. Follow these steps to complete the installation process:

  1. Go to the official Sendy website and download the latest version of the software.
  2. Once the download is complete, extract the contents of the Sendy package.
  3. Upload the extracted files to the root directory of your web server on your Amazon EC2 instance. You can use an FTP client or a file manager like FileZilla to transfer the files.
  4. Make sure that the permissions for the Sendy files and folders are set correctly. The permissions should be set to 755 for directories and 644 for files.

After you’ve completed these steps, Sendy will be successfully installed on your server. You can now proceed to configure it for use with AWS SES and begin sending email campaigns.

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If you encounter any issues during the installation process, refer to Sendy’s documentation for troubleshooting tips or seek assistance from the Sendy community.

Example: Installing Sendy

“I found the installation process for Sendy to be quite straightforward. The official Sendy website provides clear instructions, and I was able to download and install the software onto my EC2 instance without any issues. It’s definitely a user-friendly and efficient email marketing tool!”

– John Smith, Email Marketing Specialist

Step Description
1 Go to the official Sendy website and download the latest version of the software.
2 Once the download is complete, extract the contents of the Sendy package.
3 Upload the extracted files to the root directory of your web server on your Amazon EC2 instance.
4 Set the correct permissions for the Sendy files and folders (755 for directories, 644 for files).

Configuring Sendy

To configure Sendy and integrate it with AWS, you need to open the config.php file in the Sendy directory. This file contains the necessary settings for connecting with the database and AWS SES. Here’s what you need to do:

Configure the Database

In the config.php file, locate the section that says “Database Settings.” Replace the placeholder values with the details of your Amazon RDS database. Enter the host address, database name, username, and password. Make sure to use the correct credentials provided by Amazon RDS. Save the changes to the config.php file.

Configure AWS SES

Scroll down in the config.php file until you find the section labeled “Amazon SES.” Here, you need to enter your AWS SES details. Replace the placeholder values with your AWS access key, secret key, and the region where SES is configured. These details can be obtained from your AWS account. Save the changes to the config.php file.

Once you have completed these configurations, you can proceed with the remaining steps to finish the setup of Sendy. Refer to Section 7 for instructions on completing the installation process.

“Configuring Sendy is a crucial step in setting up efficient email marketing campaigns. By seamlessly integrating Sendy with AWS, you can leverage the power of Amazon SES for reliable and cost-effective email delivery.”

With Sendy configured, you will have a powerful email marketing solution capable of handling large volumes of emails. The integration with AWS ensures high deliverability rates and scalability to meet your growing business needs. Remember to test your configuration and consult additional resources or experts if needed.

Completing the Setup

Now that you have successfully installed Sendy and configured it with your AWS services, it’s time to complete the setup. Follow these final steps to ensure a smooth and successful installation:

Step 1: Access Sendy

To access Sendy, open your web browser and enter your EC2 instance’s public IP address followed by “/sendy”. For example, if your EC2 IP address is, enter “” in the address bar. This will take you to the Sendy login page.

Step 2: Create an Administrator Account

On the Sendy login page, click on the “Create an account” link to create your administrator account. Fill in the required fields, including your name, email address, and desired password. Once you have filled in the details, click on the “Create account” button. You will now have access to the Sendy dashboard.

Step 3: Configure Sendy Settings

Inside the Sendy dashboard, navigate to the “Settings” section to configure important settings for your email campaigns. Here, you can customize your email sending domain, set up bounce handling, configure DKIM, and more. Take your time to review and set up these settings according to your requirements.

Step 4: Import Subscribers and Start Sending

With Sendy fully set up, you can now import your subscriber lists and start creating and sending email campaigns. Use the “Subscribers” section in the Sendy dashboard to import your existing subscribers or add new ones manually. Once you have your subscriber list ready, navigate to the “Campaigns” section to create and send your first email campaign.

By completing these steps, you have successfully finished the installation and setup of Sendy. Remember to test your campaigns thoroughly and monitor your email deliverability to ensure a successful and efficient email marketing experience.

Best Practices and Considerations

When using Sendy with AWS SES, it’s important to follow best practices to ensure smooth operation and responsible use of Amazon SES. Here are some key considerations:

1. Configure EC2 Security Group

Make sure your EC2 security group allows HTTP and HTTPS traffic to your Sendy installation. This will ensure that your email marketing campaigns can be accessed and delivered securely.

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2. Monitor Your Sending Limits

Amazon SES has sending limits in place to prevent abuse and ensure the quality of service for all users. It’s important to monitor your sending limits and stay within the allocated quota to avoid any service suspension or issues with your email delivery.

3. Implement List Management Practices

Regularly clean and manage your email lists to maintain good sender reputation. Remove inactive subscribers, handle bounces and complaints promptly, and comply with anti-spam regulations. This will help improve deliverability and ensure that your emails reach the intended recipients.

4. Monitor Email Engagement

Pay attention to email engagement metrics such as open rates, click-through rates, and unsubscribe rates. This data can provide valuable insights into the effectiveness of your campaigns and help you optimize your email content and targeting strategies.

By following these best practices and considerations, you can maximize the benefits of using Sendy with AWS SES and effectively manage your email marketing campaigns. Remember to always stay updated with AWS documentation and consult their support resources if needed.

Additional Resources and Troubleshooting

Configuring AWS with Sendy may sometimes require additional resources and troubleshooting to ensure a smooth setup. If you encounter any issues or need more detailed guides, the following resources can help:

Official Sendy Documentation

Refer to the official Sendy documentation for comprehensive guides on installation, configuration, and troubleshooting. The documentation covers various topics, including domain setup, email deliverability, and customization options. Visit the Sendy documentation for detailed information.

Sendy Community Forum

Join the Sendy community forum to connect with other Sendy users, ask questions, and seek assistance. The forum is a great resource for troubleshooting common issues, sharing experiences, and discovering tips and tricks from fellow users. Access the Sendy community forum and engage with the community for support.

Online Tutorials and Guides

Explore online tutorials and guides available on platforms like YouTube, blogs, and developer forums. These resources often provide step-by-step instructions, video demonstrations, and real-world scenarios to help you overcome specific challenges during the Sendy setup process on AWS. Search for keywords like “Sendy installation guide” or “troubleshooting Sendy on AWS” to find relevant content.

Remember, if you encounter any technical difficulties or require expert assistance, it’s recommended to seek help from professionals with experience in configuring Sendy with AWS. They can provide personalized guidance and ensure a successful setup tailored to your specific requirements.

Installation Guide

Other Sendy Setup Tutorials

If you’re looking for alternative Sendy setup tutorials, there are various resources available online. These tutorials offer different approaches and insights, providing you with additional options for configuring Sendy on AWS.

One popular Sendy setup tutorial focuses specifically on installing Sendy on Ubuntu. This tutorial offers step-by-step instructions tailored to Ubuntu users, ensuring a smooth installation process on this operating system.

Other Sendy on AWS tutorials cover various topics such as advanced Sendy configuration, integrating Sendy with third-party services, and optimizing Sendy’s performance. These tutorials can provide you with valuable information to enhance your Sendy experience.

Exploring other Sendy setup tutorials can help you gain a deeper understanding of the platform’s capabilities and explore different techniques for maximizing its functionality. Whether you’re a beginner or an experienced user, these resources can offer valuable insights and guidance throughout your Sendy setup journey.


Configuring AWS with Sendy offers a powerful and cost-effective solution for your email marketing campaigns. By following the step-by-step process outlined in this guide, you can set up Sendy on Amazon EC2 and seamlessly integrate it with Amazon SES.

Remember to thoroughly test your configuration to ensure that all aspects are working smoothly. If you encounter any issues or need further guidance, consult additional resources or seek expert assistance.

With Sendy, you have the ability to efficiently manage and send email campaigns, leveraging the robust infrastructure of AWS. Take advantage of this powerful combination to optimize your email marketing efforts and reach your target audience effectively.


How do I configure AWS with Sendy?

To configure AWS with Sendy, follow these steps:

What do I need to set up Amazon EC2?

To set up Amazon EC2, you will need to create an Amazon EC2 instance and choose a Linux-based server like Amazon Linux 2 AMI.

What is required to install LAMP stack?

To install LAMP stack, you need a web server, PHP, and MySQL. Install a LAMP stack on your EC2 instance to meet these requirements.

How can I set up Amazon RDS?

To set up Amazon RDS, use Amazon RDS to create a MySQL database. Make note of the necessary details such as the host address, database name, username, and password.

Where can I download and install Sendy?

You can download Sendy from the official website and extract it in the root directory of your web server on EC2.

How do I configure Sendy?

Open the config.php file in the Sendy directory and enter the database details obtained from Amazon RDS, as well as your AWS SES details.

How do I complete the setup?

Access Sendy in your web browser by entering your EC2’s public IP address followed by /sendy. Follow the on-screen instructions to finish the installation process.

What are the best practices and considerations when using Sendy with AWS SES?

When using Sendy and AWS SES, it’s important to ensure that your EC2 security group allows HTTP and HTTPS traffic. Additionally, use Amazon SES responsibly to avoid any service suspension or issues.

Are there additional resources available for troubleshooting and setup?

This guide provides an overview of the steps to configure AWS with Sendy. For more detailed guides or if you encounter any issues during the setup process, consult additional resources or seek expert help.

Are there other Sendy setup tutorials available online?

While this guide offers a comprehensive overview, there are other detailed Sendy on AWS tutorials available online. Explore these tutorials for alternative approaches and insights.

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